Inventory, CRM and AI in one plugin
Dealer Management System for WordPress
Looking for a WordPress DMS plugin that’s fast, flexible, and built to scale with your dealership or business? Our Dealer Management System (DMS) is an all-in-one inventory management solution designed specifically for WordPress.
Whether you’re managing a car dealership, equipment rentals, powersports, or general product listings, this plugin gives you everything you need to organize, display, and sell your inventory online.
Get your stock online without retyping it
Import and update inventory automatically from CSV or XML feeds. Schedule syncs and keep your listings up to date without lifting a finger.
Why Dealer.ms
Designed for dealerships and teams that want more control, flexibility, and room to grow
Adapts to you
Whether you’re managing a single lot or multiple websites, Dealer.ms adapts to the way you work, not the other way around. Customize your workflows, structure your inventory your way, and scale without running into platform limitations.
Built for operations
From day-to-day inventory management to advanced automation and integrations, every part of Dealer.ms is built to support real dealership operations.
No rigid systems
No rigid systems. No unnecessary complexity. Just a foundation that grows with your business.
Features
Everything in one system
Add, edit and publish listings inside WordPress
Create inventory types with your own fields, filters and statuses.
- Custom types for cars, boats, RVs, equipment or anything else
- Design search and listing pages visually in Elementor
- Import from CSV, XML, URL, FTP or Frazer on a schedule
Type the VIN. Skip the rest.
Specs come from the VIN, so there is less typing and fewer mistakes.
- Year, make, model and trim fill in automatically
- Decode while you add a listing
- Free VIN lookups when you sign up
AI that writes, optimizes and operates
Titles, descriptions and SEO fields written for each unit.
- Runs during import, so new stock arrives finished
- Photo tools and VIN decoding sit in the same suite
- Ask AI agents to manage inventory with AI Actions extension
Faster photos, cleaner backgrounds
Listing photos get compressed, converted and branded without extra steps.
- Compress and convert photos automatically
- Add your watermark to listing images
- Remove messy backgrounds
Run the lot from your phone
Manage your inventory on the go: scan the VIN, take photos, done.
- Browse, search, create and edit listings
- Scan a VIN barcode to start a unit
- Available on Android now, iPhone coming soon
Android
Available now
iPhone
Coming soon
Who it’s for
Built for modern dealerships
One system that fits the way your business is set up.
Independent dealerships
Run inventory, leads and your website from one WordPress plugin, for $25 to $100 a month. No platform lock-in.
Multi-location dealers
Manage a single lot or multiple websites with the same system. Structure each location’s inventory your way.
Automotive agencies
Build dealer sites for clients with reusable templates, and rebrand the plugin with white-label.
Developers
Extend Dealer.ms with extensions, a REST API and Elementor templates, instead of working around a rigid platform.
Solutions
Solutions for every kind of inventory
Every inventory type gets its own fields, filters and templates.
Cars, Trucks & SUVs. VIN decoding, financing calculators, history report links and Frazer Sync.
Hull, engine, length and hours fields, long photo galleries and online deposits.
Serial numbers, hours and spec-heavy tabs, with PDF spec sheets and logged-in pricing for B2B.
Floorplan and spec fields, brochure PDFs and a compare tool for similar units.
Many small, similar units. Stock alerts, badges and quick edits.
Hours, attachments and implement fields, with regional radius search.
Airframe, engine and avionics fields, total time, price on request and brochures.
Track units you do not own, with statuses, income and expense per unit and aging rules.
Get started
Take back control of your inventory
Start managing your listings with a system built for flexibility, automation, and full control over your data.
Dealer.ms is a Dealer Management System designed for dealerships that value ownership and flexibility. Your data stays on your server, your layouts stay customizable, and your growth stays in your control.