Frazer Sync

Map Frazer’s vehicle data onto your listing fields once, pull your existing inventory, and from then on any change made in your Frazer software is pushed to your website within minutes, vehicles added in Frazer appear on your site, edits update the listing, and vehicles removed are taken down. Text arrives formatted the way you want it rather than in Frazer’s all-capitals, and you control which price column customers see and whether your own edits are preserved on each sync. In the other direction, fields on your DMS forms can be mapped to Frazer’s lead fields, from a simple name, phone and message through to trade-in details and a full credit application, so every enquiry lands in Frazer as a structured lead, already attached to the vehicle the customer was viewing.