Marine and boat

Boat Dealer Website Software on WordPress

Set up a Boats type with the details buyers ask about, fast-loading photos for every hull, and deposits you can take online.

Larkwater Boat Center theme from DealerThemes, a pontoon and fishing boat dealer home page built in Elementor

Boat Theme by DealerThemes, running on Dealer.ms. Hover to scroll the full home page. Contact us to start using this theme

Boat fields

Fields for hulls, engines and hours

Your Boats type gets its own fields and filters, so a boat is never forced into a car form.

Boat categoriesExample
CategorySlugSearchable
Makemake
Hull Typehull-type
Fuel Typefuel-type
Lengthlength
Engine Typeengine-type
Trailer Includedtrailer

Built in

Tools that fit your inventory

Boat-specific fields

Add the fields your buyers ask about, such as hull material, engine and hours.

Photos that sell the boat

Show a boat from every side, with photos compressed and converted as you upload them.

Online deposits

Take a deposit through the WooCommerce Deposits extension on the Standard plan.

PDF brochures

Give buyers a PDF of any listing with the PDF Builder extension.

ResultsExample
Length: 30 to 40 ft ×Fuel: Gas ×
BW
2020 Boston Whaler 330 Outrage33 ft · Twin outboard · 410 hours
New Arrival
SR
2018 Sea Ray Sundancer 35035 ft · Twin inboard · 690 hours
Sale
RG
2019 Regal 33 Fastdeck33 ft · Outboard · 220 hours
Sold

Find a boat

Let buyers search the way they shop

Make any field a filter so buyers narrow the lot by length, price or engine.

Pricing

Plans that fit your dealership

Plans start at $25 a month USD. See the plans, or work out what you pay today with the savings calculator.

Frequently Asked Questions

Answers before you start

Can I add boat details like hull, engine and hours?

Yes. Add your own fields to the Boats type, such as hull material, engine and hours, and show them on the detail page. Set it up once and every boat uses it. See Inventory Management.

Can buyers pay a deposit online?

Yes. The WooCommerce Deposits extension lets shoppers pay a deposit or buy online. It comes with Standard and up. See pricing.

Can I sell more than one kind of unit on one site?

Yes. Each type has its own terms, categories, statuses, badges and templates, so cars and boats, or RVs and trailers, can sit side by side. See the solutions for each kind of unit.

Can I import from my current system?

Yes. Import CSV or XML files by upload, URL, FTP or sFTP (Inventory Import), or connect Frazer. Coming from the Automotive Listings plugin? We can migrate your inventory and keep your shortcodes working.

Do I need a developer to change how listings look?

No. The results page, the result card and the detail page are templates you edit visually in Elementor. Or start from a ready-made design in the template gallery.

What does it cost?

Plans start at $25 a month (USD). The pricing page lists what each plan includes, and the savings calculator shows what you could save against what you pay today.

Have another question?

Ask us about your inventory, setup or plans.

Get started

Set up your inventory and put it online

Add a type, import your stock and publish from one WordPress plugin.

Your data stays on your WordPress site, and your layouts stay yours to change.

Start Building Your Dealership System

Have a few questions or ready to dive in? Send us a message and we’ll help you take the next step.

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