Cars, trucks and SUVs
Car Dealer Website Software on WordPress
Put your inventory, leads and website in one WordPress plugin. Decode VINs, import your feed, show a real price and answer buyers from the same place.
Your inventory
Get your lot online without retyping it
Type a VIN and the specs fill in, or import your feed and let the site update itself.
- Year, make, model and trim come from the VIN
- CSV or XML by upload, URL, FTP or sFTP
- A log shows every unit added, changed or removed
The listing
Everything a buyer wants on the listing
Give shoppers the history, the price signal and the payment before they ever call.
History report
A link to the vehicle’s AutoCheck report on the listing. You need your own AutoCheck account.
Deal rating
Show the CarGurus deal rating badge on the listing, so buyers see how the price compares.
Payments
Financing and buying power calculators work out a payment from the price, or a price from the payment. Estimates only.
Findable
SEO Schema describes your dealership and each listing, so search results can carry price, availability and condition.
Frazer and feeds
Using Frazer or a feed?
Keep Frazer as your source of truth. Inventory syncs from Frazer to your site and leads sync back to Frazer, attached to the vehicle, within minutes.
- Changes in Frazer reach your site in minutes
- Units removed in Frazer go to the trash on your site
- No Frazer? Import a CSV or XML feed instead
Run the lot
Run the rest of the lot from one place
Add a unit in a minute.
Duplicate a listing, set its status and badge, and let fees and discounts follow the type.
- Duplicate a similar listing instead of starting over
- Statuses and badges per vehicle, by hand or by rule
- A doc fee set once for the whole type
Know which car the buyer asked about.
Every form becomes a lead tied to the listing, and a search with no results becomes a sign-up.
- Roles and permissions for your staff
- No-results sign-ups that email when a match arrives
- Forward leads to an outside CRM in ADF or XML
Faster photos, cleaner backgrounds.
Photos get compressed, converted and branded without extra steps, and AI writes the first draft of each description.
- Remove messy backgrounds, 5 credits a photo
- Optimizing a photo costs 1 credit, and the original is kept if it would not shrink
- Monthly allowances by plan
Add a trade-in from the lot.
Scan the VIN barcode, take the photos and save the unit from your phone.
- Scan a VIN barcode to start a unit
- Browse, search, create and edit listings
- Included in Pro, or add the app connector on Starter and Standard
Android
Available now
iPhone
Coming soon
Pricing and fees
Show the real price
Add the doc fee once for the whole type, override it on the units that differ, and shoppers see the final price.
- Fixed amount or percent
- An original price with a strike-through for was and now
- A PDF brochure of the listing with a QR code back to it
Pricing
Plans that fit your dealership
Plans start at $25 a month USD. See the plans, or work out what you pay today with the savings calculator.
FAQ
Questions dealers ask
Is it built for independent dealers?
Yes. Independent dealers are who we build for first. Start on Starter and move up only when you need more. See pricing.
Can I sell more than one kind of unit on one site?
Yes. Each type has its own terms, categories, statuses, badges and templates, so cars and boats, or RVs and trailers, can sit side by side. See the solutions for each kind of unit.
Can I import from my current system?
Yes. Import CSV or XML files by upload, URL, FTP or sFTP (Inventory Import), or connect Frazer. Coming from the Automotive Listings plugin? We can migrate your inventory and keep your shortcodes working.
Do I need a developer to change how listings look?
No. The results page, the result card and the detail page are templates you edit visually in Elementor. Or start from a ready-made design in the template gallery.
Does the AutoCheck link cost extra?
The AutoCheck extension is included from Starter, but you need your own Experian AutoCheck account for the reports. See VIN decoding.
What does it cost?
Plans start at $25 a month (USD). The pricing page lists what each plan includes, and the savings calculator shows what you could save against what you pay today.
Have another question?
Ask us about your inventory, setup or plans.
Get started
Put your lot online and keep it current
Decode a VIN, import your feed and show a real price from one WordPress plugin.
Your data stays on your WordPress site, and your layouts stay yours to change.