Marine and boat
Boat Dealer Website Software on WordPress
Set up a Boats type with the details buyers ask about, fast-loading photos for every hull, and deposits you can take online.

Boat Theme by DealerThemes, running on Dealer.ms. Hover to scroll the full home page. Contact us to start using this theme
Boat fields
Fields for hulls, engines and hours
Your Boats type gets its own fields and filters, so a boat is never forced into a car form.
- Hull, engine, length and hours as your own fields
- Photos compressed as you upload, so pages load fast
- Filters buyers can use, such as length or engine
| Category | Slug | Searchable |
|---|---|---|
| Make | make | |
| Hull Type | hull-type | |
| Fuel Type | fuel-type | |
| Length | length | |
| Engine Type | engine-type | |
| Trailer Included | trailer |
Built in
Tools that fit your inventory
Boat-specific fields
Add the fields your buyers ask about, such as hull material, engine and hours.
Photos that sell the boat
Show a boat from every side, with photos compressed and converted as you upload them.
Online deposits
Take a deposit through the WooCommerce Deposits extension on the Standard plan.
PDF brochures
Give buyers a PDF of any listing with the PDF Builder extension.
Find a boat
Let buyers search the way they shop
Make any field a filter so buyers narrow the lot by length, price or engine.
- Sort and compare listings
- Statuses and badges such as Sold or New Arrival
- Search near a ZIP code with Radius Search on the Standard plan
Pricing
Plans that fit your dealership
Plans start at $25 a month USD. See the plans, or work out what you pay today with the savings calculator.
Frequently Asked Questions
Answers before you start
Can I add boat details like hull, engine and hours?
Yes. Add your own fields to the Boats type, such as hull material, engine and hours, and show them on the detail page. Set it up once and every boat uses it. See Inventory Management.
Can buyers pay a deposit online?
Yes. The WooCommerce Deposits extension lets shoppers pay a deposit or buy online. It comes with Standard and up. See pricing.
Can I sell more than one kind of unit on one site?
Yes. Each type has its own terms, categories, statuses, badges and templates, so cars and boats, or RVs and trailers, can sit side by side. See the solutions for each kind of unit.
Can I import from my current system?
Yes. Import CSV or XML files by upload, URL, FTP or sFTP (Inventory Import), or connect Frazer. Coming from the Automotive Listings plugin? We can migrate your inventory and keep your shortcodes working.
Do I need a developer to change how listings look?
No. The results page, the result card and the detail page are templates you edit visually in Elementor. Or start from a ready-made design in the template gallery.
What does it cost?
Plans start at $25 a month (USD). The pricing page lists what each plan includes, and the savings calculator shows what you could save against what you pay today.
Have another question?
Ask us about your inventory, setup or plans.
Get started
Set up your inventory and put it online
Add a type, import your stock and publish from one WordPress plugin.
Your data stays on your WordPress site, and your layouts stay yours to change.