Compare Plans
Powerful Dealership Software.
Straightforward Pricing.
DMS gives you full inventory control, modular extensions, and complete data ownership at a fraction of traditional dealership platform costs.
Starter
The Digital Showroom
Professional online presence for growing lots and independent dealers.
$25
per month
or $250 /yearly
Includes:
- Unlimited Inventory Types
-
Mobile App Access
VIN Decoding & Rapid Media Publishing -
150 Dealer.pics
Optimization Credits /mo -
10,000 AI Integration Credits
(Monthly Allotment) -
10 Free VIN Lookups
(Initial Allotment) -
20 Document Credits /mo
(Shared across all print/PDF tools) - Premium PDF & Brochure Builder
-
Basic Extension Suite
(Google Maps, Fuel Efficiency, etc.) -
Frazer Integration
(Available Add-on) - Basic Customer Support
Most Popular
Standard
The Automation Engine
Best for high-growth independent dealers scaling their operations.
$50
per month
or $500 /yearly
Includes:
- All Starter Features
-
Mobile App Access
VIN Decoding & Rapid Media Publishing -
Automated Inventory Imports
Seamlessly pull your existing inventory feed from any major DMS provider -
Multi-Channel Inventory Exports
Automatically push your listings to Google, Facebook, Cars.com, and more -
400 Dealer.pics
Optimization Credits /mo -
25,000 AI Integration Credits
(Monthly Allotment) -
50 Free VIN Lookups
(Initial Allotment) -
100 Document Credits /mo
(Shared across all print/PDF tools) - Window Sticker Generator
-
Extended Extension Access
(Advanced Search, Inventory Tags, etc) - Standard Customer Support
Pro
The Profit Powerhouse
For high-volume dealers focused on turnover and margin health.
$100
per month
or $1000 /yearly
Includes:
- All Standard Features
-
Mobile App Access
VIN Decoding & Rapid Media Publishing -
1,000 Dealer.pics
Optimization Credits /mo -
100,000 AI Integration Credits
(Monthly Allotment) -
100 Free VIN Lookups
(Initial Allotment) -
500 Document Credits /mo
(Shared across all print/PDF tools) -
Unlimited Extension Access
(Full Library) - Lifecycle & Profit Tracking Tools
-
Priority Customer Support
(Skip the Queue)