Profitability
Dealer Profitability Software for Your Lot
Record cost and income on every unit, set fees once, and compare what your platform costs today with what a Dealer.ms plan would cost.
2016 crew cab. Bought at auction, sold to a customer. Income, expenses and net taxes are recorded on the unit.
Per unit
Know the numbers on each unit
The Income and Expense Management extension records costs and income against every listing, so profit stops living in a spreadsheet.
- Cost and income entries on each listing
- Part of the Pro plan
- Fixed or percent fees, such as a doc fee, set per type and overridden per listing

Built in
What you get
Cost per unit
Log what each unit cost you, from purchase to prep.
Fees you control
Add a fixed or percent fee once for a type and override it on any listing.
Faster listings
Import stock and use AI for dealerships to write descriptions, so a listing takes less of your day.
One plugin, one plan
Run inventory, leads and photos in one WordPress plugin instead of several tools.

Platform cost
Compare what you pay today
Type in your current monthly cost and see the difference over a year or more. It compares price only, not features.
- Pick the plan you would use
- Type your own cost or start from a typical price
- All prices in USD
Pricing
Plans that fit your dealership
Plans start at $25 a month USD. See the plans, or work out what you pay today with the savings calculator.
Frequently Asked Questions
Answers before you start
How do I track profit per unit?
Use the Income and Expense Management extension to record costs and income on each listing. It is part of the Pro plan. The ROI and profitability tools can help you work out the rest.
Can I show doc fees?
Yes. Add a fee once for a type and override it on any listing.
How can I work out what I would save?
Use the savings calculator to compare a plan with what you pay today.
What does it cost?
Plans start at $25 a month USD. The pricing page lists what each plan includes.
Have another question?
Ask us about your inventory, setup or plans.
Get started
Set up your inventory and put it online
Add a type, import your stock and publish from one WordPress plugin.
Your data stays on your WordPress site, and your layouts stay yours to change.